Sales Copy / Prose

Examples

• RescueTime
  • 
    • I liked this, I thought it was persuasive.
• Mobile games
  • 2017.07.19 - RPS - Playing the games found behind clickbait adverts
    

    • advertisers are using sex to sell decidedly unsexy games. There is apparently little or no need for the ads to communicate what’s in the actual game they’re promoting.

      A sultry American voiceover warns me I need to be over 18 to play Vikings, before I get asked questions about my age, whether I can handle sex and nudity, and whether I’m happy to wait until level 10 “before I see explicit content.” I haven’t even started playing, and already I feel as sordid as if I’d spent a speed-fuelled weekend in Magaluf.
      (...)
      I still haven’t seen a single Deku Tree or example of explicit content… I never see any of either during my time playing.