Choosing a company font and logo

Related Pages

• What to name your company

• GoodLogo.com - Logos for the top brands in the world
  • This is a great resource.
  • Patterns I'm seeing:
    • The colors used are almost exclusively black, white, blue, green, red, and yellow.
    • The icons / logos seem to really strive to be distinctive, to be easily recognizable from afar. 

• Consider not spending much time on this.
  • Examples:
    • Zenefits - 

Fonts

• Consider using Helvetica
  • "In addition to American Apparel, Helvetica typeface is also used in the following logos, movie posters or album covers etc., including: The Dirties, BMW, Blood Diamond, The Cove, Armin van Buuren, The Last Stand, North Face, Modern Family, Streets of San Francisco (TV Show), Staples, Lufthansa, Microsoft, Fendi, Project Gotham Racing, Spirit Airlines." (Source)