Being newsworthy / 'hacking' the news (Marketing)

Elon Musk
- Get his quote where he says that the media loves reporting on superlatives and firsts.
Peter Thiel
- 2004.01.21 - Max Levchin / Peter Thiel - Speaking at Stanford
  - [Referring to their palm pilot stunt at Buck's] It was a phenomenally successful event, and one of the things that is always tricky in these businesses is that you need to somehow get them on the map, and it was a phenomenal way of breaking through the clutter, you know, three million dollars, palm pilots, breakfast at Buck's; it was actually a technology story that sort-of made sense, and it got written up in a number of papers, a number of press coverage, and at that point on the investor side people just started just banging down the door.