Champions (Sales)

2016.09.01 - Raising Money — Where to Start?
- "I’d like to share a framework that had helped me to raise the funds for a startup that we had shutdown and later restarted with the remaining capital. (...) I thought of fundraising as selling technology products to Samsung. Why? Because that’s exactly what I did in my previous life. Once I started thinking in these terms, it got a bit easier. (...) When selling to Samsung, you must first identify your champion. They must fully comprehend what you offer, so later they can sell your story internally. (...) The champion’s career is on the line here...So your product’s success and your champion’s career are somewhat aligned. (...) Once the champion is fully sold on your product, they go to their Samsung colleagues to tell your story. The champion arranges a meeting for you to present to a larger Samsung audience. (...) [Check out] "The Selling Fox: A Field Guide for Dynamic Sales Performance. (...) Once you’re done presenting, you leave the room. The champion stays there and continues to advocate your product to their Samsung colleagues on your behalf. (...) If you did your homework and armed the champion with all the necessary tools, they will help you to seal the deal."
- This one was pretty helpful.