Images / Poster / Flier / Print Art

• Advertising columns

• Example of an underwear ad I found persuasive-enough to click on: (Link to the landing page)
  • When I read it I thought, "Yeah, my underwear has been uncomfortable..." Although I don't think I've had it with my current underwear; it was more a problem I had with past underwear.

Main Idea: The characteristics of the art will be perceived as reflecting the characteristics of the product it is advertising.

1. A stylish / ornate art style seems to work well with companies that are selling a product that is designed to be stylish.
Examples:
- The Hell's Bottom haircut store has a very ornate storefront / interior.
- That leather bag company has a very ornate website.


Main Idea: Ask yourself what characteristics people want to associate with your product.

Main Idea: A list of characteristics people can associate with your product.
- To come up with this list, just think about all the products you use and the advertisements they have for those products.

- Stylish (eg Hell's Bottom haircut place)
- Trustworthy (eg for banks)
- Having existed for a long time (eg antique-style packaging, like the new Old Spice label)

Cheezburger - Announcement of The Day: Instagram Model Quits Social Media in Spectacular Fashion

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  "NOT REAL LIFE - took over 100 in similar poses trying to make my stomach look good. Would have hardly eaten than day. Would have yelled at my little sister to keep taking them until I was somewhat proud of this."

  • So when making stuff that will be consumed by lots of people, work hard at every little thing they'll see.