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https://en.wikipedia.org/wiki/Advertising_column

 

 

 

 

Lindybeige - Edinburgh Festival Fringe - the greatest show on Earth?

 

A terrible dilemma here for the publicizer of a show: Do you put your posters at the top of one of these pillars where they're almost certain not to be seen, but they will at least last quite a while, because who has a ladder to get up there and remove them or post over the top? Or do you put them at eye-height, which is what most people do, so there's a huge bulge in the middle of this [he then taps the column], and you can quite safely punch one of these and you really won't hurt yourself, unless you're very unlucky and hit a staple. But the trouble is, of course, that if you put a poster at this height, someone else is going to come along and put a poster on top of yours very, very soon.

 

 

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