Major sites

• http://www.cre8asiteforums.com/
  • This is the site where Markus Frind asked for advice when creating POF.
• Google
  • Follow our guidelines
    • This is a great checklist of things to do.
• SEO Hacker

Articles

• 2013.10(?) - Link-Assistant.com - Google's Hummingbird update explained - what should it mean for your SEO?
• 2017(?) - IndieHackers - How I've Lived the 4-Hour Work Week for a Decade

  • I noticed that the owner of a particular lyrics website had been manually adding new pages to his site. That felt very inefficient to me, so I pitched him on letting me build a database, and he agreed.
    
    Soon enough, I discovered a massively effective approach to search engine optimization (SEO): I would hunt for announcements of upcoming song releases, add those songs to my site (without any lyrics), and by the time the song was released I would already be ranking #1 in Google.
    
    With nothing but SEO, my website became so successful that within a year we were able to sell it to LiveUniverse, an LA-based company that was run by a self-proclaimed co-founder of MySpace. I promised to stay on board for a 50% revenue deal.

• 2017.06.14 - Sistrix - The Story of TheSun.co.uk shows us why SEO is so important
  • New website with a focus on load speed and usability
  • Technical improvements to optimise crawling and indexing
  • Improved information architecture and internal linking
  • Content focused on capturing traffic from popular and trending stories

Individuals' Thoughts

• Pieter Levels
  • Twitter - tweets from @levelsio with "seo" in them 
  • I've made all the SEO mistakes in the book, duplicate content, no H1 H2s, wrong slugs, 404s, 403s, 500s (Source)
    • So that's a hint at what issues you should take care of.
  • my mother's nephews goldfish's sister could do SEO blindly (Source)
    • So don't overthink it.
  • I'm not smart, most of SEO is add url slugs and proper <h1> tags, even w/out that google ranks sites well
  • Add og meta tags
    Use natural slugs, same in title and H1
    Use schema dot org
    Use sitemap.xml

Tools

• Moz
• Schema.org - Getting Started
  • Used by Pieter Levels for his sites. He mentioned using it on hoodmaps in particular.
• TrackYourPosition.com
  • by Jesse

Tutorials

• eFactory - PageRank
  • These are well-written.
• TrackYourPosition - Understanding The Basics Of SEO

• 2015.01.28 - 10 Signs Google PageRank is Dead…to Non-Googlers

Keyword research

• Moz - Beginner's Guide to Keyword Research

Vocabulary

• SERP - Search Engine Results Page
  • WordStream - SERP 101: All About Search Engine Results Pages