Have other people say you're great (Go-to-market techniques)

Examples

• Hot-or-Not (I need to transcribe what the guy said)
• Snapchat got the bloggers to write about it.
• Instagram got the photographers with big Twitter followings to post about it.
• Elon Musk just has the media praise him instead of buying advertising (I should transcribe this)
• L. Ron Hubbard
  • He would write stories under a pseudonym and then praise himself
    • Examples
      • 2011.12.21 - Blog - Astounding Science Fiction March 1950 – Intro to Dianetics by John W. Campbell Jr.
        • "Why did Hubbard use a pseudonym? Because he wanted to promote himself and have it look like someone else praised him. In one part of Fortress In The Sky, where the technical problems of reaching the moon by rocket were being discussed, was this: 'Here and there throughout the world many men have been thinking about rockets for some time. I recall that in 1930, L. Ron Hubbard, a writer and engineer, developed and tested — but without fanfare — a rocket motor considerably superior to the V-2 instrument of propulsion and rather less complicated.' He didn’t do any of this of course, but this type of false self-aggrandizement is very typical of Hubbard. See The End is Not Yet article – he can’t resist doing it there either, via his character Charles Martel."
  • He got an editor of a science fiction magazine who he'd done a favor for, shared views with, and lied with to write a glowing teaser for Dianetics.
    • 2011.12.21 - Blog - Astounding Science Fiction March 1950 – Intro to Dianetics by John W. Campbell Jr.
      • "Hubbard hooks up with his old friend John W. Campbell, at his office in the Street and Smith building.  Campbell’s magazine Astounding was suffering due to the huge response to Ray Palmer’s Amazing Stories mag with it’s whole Shaver mysteries fantasies and UFO angle. Campbell had written Hubbard a year earlier, pleading for him to send contributions to the mag. Hubbard accepted an assignment to write a five thousand-word feature about the consequences of man landing on the moon for Air Trails and Science Frontiers, a new non-fiction magazine which Campbell had recently begun. You can see that Campbell is trying to catch up to Amazing Stories with this topic choice."
      • This is the glowing preview for Dianetics written by Campbell:
        •