Table of contents
Child pages
Related pages
- ...
- patio11 - Why You Don't A/B Test... And How You Can Start This August
- 2010.01.26 - VWO Blog - What you really need to know about mathematics of A/B split testing
- Main idea: Always, always, always use an A/B split testing calculator to determine significance of results before jumping to conclusions.
Positive A/B stories
Criticisms of A/B testing
- https://www.widerfunnel.com/ab-testing-myths-debunked/
- https://conversionxl.com/blog/12-ab-split-testing-mistakes-i-see-businesses-make-all-the-time/