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Summary: If you're going to be 'cold-approaching' people, the app should look polished. It doesn't have to look like a billion-dollar company created it, but it has to look polished. Facebook's MVP looks a little less stylish, but Zuck wasn't cold-approaching the campus; he was already well-known. And even Facebook is using some CSS and a custom heading to make things look somewhat decent. And then when he was expanding to other campuses, they had the advantage of being able to say "It's this new thing that everyone at Harvard is using." IIRC when I first heard about Facebook, I also heard that it had started at Harvard.
