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Content Marketing
http://en.wikipedia.org/wiki/Content_marketing
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The PayPal Wars, p. 57:
"Oh, yeah. So what we need to do is go out and start buying stuff on eBay and insist on using PayPal to pay for it."
"But there are over three million auctions on eBay--we don't have that much money!" I rebutted.
"Well, we don't need to buy every auction," Luke replied. "Many sellers list multiple items at a time. Instead of buying all their items, all we need to do to introduce them to PayPal is just purchase one."
"So how do we do this? How do we buy something from every seller on eBay?"
"OK--there are a couple of ways we could try. First, have you heard of the Web farms in Asia?" I shook my head to indicate I had not.
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"Either that, or we could build a 'bot."
Billboards
2004.01.21 - Talk at Stanford Technology Ventures Program
http://ecorner.stanford.edu/authorMater ... l?mid=1021
Speaker(s): Max Levchin , Peter Thiel
advertising (billboards) wasn't cost effective b/c it had started to cost $100,000 for 1 month and each sign was only seen for 6-10 seconds
Email
Don't use noreply@yourdomain.com on emails
http://customer.io/blog/dont-use-noreply-on-emails.html
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