Table of contents
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General
- 2009.05.26 - YouTube - Sasquatch music festival 2009 - Guy starts dance party
- 2015.03.02 - FutureProducers.com - 10 HUGE Reasons You'll Never Make It As A Rapper or Singer
7. You Don't Really Know Your Fans, Love Them, and Treat Them Like Family.
Know your target audience - who are they? Age? Preferences/Interests? Where do they hang out? What do they like/do/say/think/feel/etc. – is key to success. No use playing heavy metal to a crowd of emo lovers or pop fans!
Social network sites are great for finding them because most people are on them, but you still want to know what kind of stuff they like so they’ll take an interest in the things you share online and cater to them. That way when you share your music, they trust your shares already and are more likely to click to listen.
And once you find them and get them listening through your social network sites, playing live, promoting your music, etc... you need to keep them interested and engaged. It pays off in more ways than one.
The secret is to “give them a stake in the business” and make them feel invested in you as an artist! Make them love your music so much, and make them feel like an exclusive insider. They’ll be falling all over themselves trying to promote you.
Enlist their help for tours, gigs, merchandising, get ideas from them, ask them what they'd like you to do next...involve them and you have them for life.
Offer free stuff in return for their help in promoting you or just because...there's nothing more effective than the 'carrot' at the end of the stick!
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Billboards
2004.01.21 - Talk at Stanford Technology Ventures Program
http://ecorner.stanford.edu/authorMater ... l?mid=1021
Speaker(s): Max Levchin , Peter Thiel
advertising (billboards) wasn't cost effective b/c it had started to cost $100,000 for 1 month and each sign was only seen for 6-10 seconds
Don't use noreply@yourdomain.com on emails
http://customer.io/blog/dont-use-noreply-on-emails.html
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