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- I saw a picture of a startup founder on a magazine cover and thought: if I'm ever put on a magazine cover I would want to have a photo of the team rather than just myself. Ditto for being a politician.
- On the other hand, you may not want to advertise your team members...you might make it more likely that they'll be pursued by competitors.
https://en.wikipedia.org/wiki/EBay
The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations manager in 1997 to interest the media, which were not interested in the company's previous explanation about wanting to create a "perfect market".[10] This was revealed in Adam Cohen's book, The Perfect Store (2002),[8] and confirmed by eBay.[10]
- Amazon - The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
- This looks like it's really useful.
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