Page Comparison

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Imagine again the person who turns to Google with a search term like “need money fast.” Let’s say that person ends up at a lead generator’s landing page, providing various information in hopes of getting a quick loan. “A very small percentage of those folks are actually qualified for a loan,” said Michael Waller, an attorney in the Bureau of Consumer Protection’s enforcement division at the FTC. “And so the vast majority—95 percent of those applications, which means 95 percent of the folks whose social-security numbers and bank-account numbers fall to the cutting room floor—are referred to in the industry as ‘remnants.’”

Those so-called remnants aren’t discarded, though. They are sold and resold and resold again. “What’s created over a period of time is the consumers just become suckers,” Waller said in the FTC workshop. “It’s a sucker list. And people will buy that information for all different kinds of reasons.”

Misc ideas

• Create ads that people won't click on, but they will notice.
  • Examples:
    • Hired.com and web2py
      • I did a search for 'web2py' and the ad at the top was for web2py jobs, with Hired.com. Image Added
      • I didn't click on the 'Hired' link, but I did notice it, so they basically got some free adspace there.