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Table of contents
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General
- 2015.03.02 - FutureProducers.com - 10 HUGE Reasons You'll Never Make It As A Rapper or Singer
7. You Don't Really Know Your Fans, Love Them, and Treat Them Like Family.
Know your target audience - who are they? Age? Preferences/Interests? Where do they hang out? What do they like/do/say/think/feel/etc. – is key to success. No use playing heavy metal to a crowd of emo lovers or pop fans!
Social network sites are great for finding them because most people are on them, but you still want to know what kind of stuff they like so they’ll take an interest in the things you share online and cater to them. That way when you share your music, they trust your shares already and are more likely to click to listen.
And once you find them and get them listening through your social network sites, playing live, promoting your music, etc... you need to keep them interested and engaged. It pays off in more ways than one.
The secret is to “give them a stake in the business” and make them feel invested in you as an artist! Make them love your music so much, and make them feel like an exclusive insider. They’ll be falling all over themselves trying to promote you.
Enlist their help for tours, gigs, merchandising, get ideas from them, ask them what they'd like you to do next...involve them and you have them for life.
Offer free stuff in return for their help in promoting you or just because...there's nothing more effective than the 'carrot' at the end of the stick!
Marketing
Content marketing
- Wikipedia - Content marketing
- The following examples demonstrate early use of content to disseminate information about a brand, and build a brand's reputation:
- 1891: August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook. It went through major updates over past 100 years and is one of the most successful cookbooks, globally reaching 19 million printed copies. All recipes originated from the test kitchen of the Oetker company, and the book was carefully written as a textbook to teach cooking from scratch. Oetker was very aware of the need for good marketing, practical communication and use of his doctor title to lend authority to his marketing.
- 1895: John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages.[4]
- 1900: Michelin developed the Michelin Guide, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5]
- 1904: Jell-O salesmen went door-to-door, distributing their cookbook for free. Touting the dessert as a versatile food, the company saw its sales rise to over $1 million by 1906.
- The following examples demonstrate early use of content to disseminate information about a brand, and build a brand's reputation:
Blogging
- 2017.12.22 - Startup Daily - How we got our bootstrapped startup debt-free and profitable
We also tried a plethora of growth experiments. Rather than just tip all our money into Google AdWords or paid media, we experimented with many activities, such as cold calling, PR, social media outreach and writing long posts in specific target communities.
The one customer acquisition channel that outshines everything else for us, was our own blog. Creating content is definitely a medium to long term play, however we now focus 99 percent of our marketing efforts on this.
We spend hours researching, writing and publishing a 1,000+ word article at least once a week. This isn’t a small investment in time or effort.
We started with a tiny audience, and I remember celebrating when we reached 100 unique readers a day. Then we hit 500 a day, and then 1,000. It didn’t happen overnight either, as you can see in the below graph, it takes time to build an organic presence on Google, and build a returning audience.
We now enjoy over 3,000 readers per day, and a small percentage of those end up going through into a free trial with us.
We watch which content works best, and we experiment with different reader to trial flows regularly. There is always something else we can test.
Advertising
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- Create a fake profile and include a reference to your product in the profile.
- David did this for Bernie Sanders
- Scale API seemed to do this for their product (I can't remember seeing any other woman reference a tech product in her profile).
Content Marketing
http://en.wikipedia.org/wiki/Content_marketing
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This company helps you connect with YouTube influencers / bloggers / Instagrammers / etc.
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Billboards
2004.01.21 - Talk at Stanford Technology Ventures Program
http://ecorner.stanford.edu/authorMater ... l?mid=1021
Speaker(s): Max Levchin , Peter Thiel
advertising (billboards) wasn't cost effective b/c it had started to cost $100,000 for 1 month and each sign was only seen for 6-10 seconds
Don't use noreply@yourdomain.com on emails
http://customer.io/blog/dont-use-noreply-on-emails.html
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