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• Pieter Levels
  • Twitter - tweets from @levelsio with "seo" in them 
  • I've made all the SEO mistakes in the book, duplicate content, no H1 H2s, wrong slugs, 404s, 403s, 500s (Source)
    • So that's a hint at what issues you should take care of.
  • my mother's nephews goldfish's sister could do SEO blindly (Source)
    • So don't overthink it.
  • I'm not smart, most of SEO is add url slugs and proper <h1> tags, even w/out that google ranks sites well
  • Add og meta tags
    Use natural slugs, same in title and H1
    Use schema dot org
    Use sitemap.xml

Tools

• Moz
• Schema.org - Getting Started
  • Used by Pieter Levels for his sites. He mentioned using it on hoodmaps in particular.
• TrackYourPosition.com
  • by Jesse

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• 2015.01.28 - 10 Signs Google PageRank is Dead…to Non-Googlers

Keyword research

• Moz - Beginner's Guide to Keyword Research

Vocabulary

• SERP - Search Engine Results Page
  • WordStream - SERP 101: All About Search Engine Results Pages