Casual gaming

Wikipedia - Casual Game
- Most casual games have similar basic features:
  - Extremely simple gameplay, like a puzzle game that can be played entirely using a one-button mouse or cellphone keypad
  - Familiar genre, like a card game or board game[5]
  - Allowing gameplay in short bursts, during work breaks[5] or, in the case of portable and cell phone games, on public transportation
  - The ability to quickly reach a final stage,[6] or continuous play with no need to save the game
  - Some variant on a "try before you buy" business model or an advertising-based model