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Examples of sites with no-frills UIs
Using solid, strong colors to draw the user's attention
- Gmail →
- Notice how there are only two areas on the page where they use strong colors as the background: the 'Compose' button and the 'Search' button. And those are really the two most-common actions that a person would be expected to take (aside from reading the list of emails and clicking into one of them). It reminds me of how I would underline the key phrases in my resume to draw the reader's attention to them more quickly.