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  • Transcript.docx Transcript.pdf
  • I need to divide up the stuff he talks about here and organize it.
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    So today I’m going to run through ten things that I’ve learned running a software company.
    1. First thing is, I think you should start with two founders.
    2. Second thing is you need a business model.
    3. Use your own product.
    4. Fourth point is measure everything. (...) The trick to that is that you have to test everything.
    5. ABM- always be marketing. (...) we always try to sponsor the beer at conferences
    6. Your first idea as a business will fail. (...) Over time, our website morphed and our company morphed and we moved from a support company to a one product company, and now we’re a software portfolio company so don’t be afraid to let your first idea fail.
    7. You need to think about when to switch gears. For example, from being scrappy to paying more for better quality. (...) [M]oving from generalists to specialists was a very painful process for us.
    8. The most painful process is letting people go.
    9. Build somewhere where you want to work. (...) Our initial hire, we hired a British backpacker, the interview took place in the pub, he lived with the local backpackers for six months before sleeping on my floor
    10. Give experiences. People remember experiences that you give them.

     

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