| Child pages (Children Display) |
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The following examples demonstrate early use of content to disseminate information about a brand, and build a brand's reputation:
1891: August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook. It went through major updates over past 100 years and is one of the most successful cookbooks, globally reaching 19 million printed copies. All recipes originated from the test kitchen of the Oetker company, and the book was carefully written as a textbook to teach cooking from scratch. Oetker was very aware of the need for good marketing, practical communication and use of his doctor title to lend authority to his marketing.
1895: John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages.[4]
1900: Michelin developed the Michelin Guide, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5]
1904: Jell-O salesmen went door-to-door, distributing their cookbook for free. Touting the dessert as a versatile food, the company saw its sales rise to over $1 million by 1906.
- http://mediakix.com/
- This company helps you connect with YouTube influencers / bloggers / Instagrammers / etc.
- This is the blog of the guy who started this company: http://www.evanasano.com/
The PayPal Wars, p. 57:
"Oh, yeah. So what we need to do is go out and start buying stuff on eBay and insist on using PayPal to pay for it."
"But there are over three million auctions on eBay--we don't have that much money!" I rebutted.
"Well, we don't need to buy every auction," Luke replied. "Many sellers list multiple items at a time. Instead of buying all their items, all we need to do to introduce them to PayPal is just purchase one."
"So how do we do this? How do we buy something from every seller on eBay?"
"OK--there are a couple of ways we could try. First, have you heard of the Web farms in Asia?" I shook my head to indicate I had not.
[...]
"Either that, or we could build a 'bot."
Billboards
2004.01.21 - Talk at Stanford Technology Ventures Program
http://ecorner.stanford.edu/authorMater ... l?mid=1021
Speaker(s): Max Levchin , Peter Thiel
advertising (billboards) wasn't cost effective b/c it had started to cost $100,000 for 1 month and each sign was only seen for 6-10 seconds
Email
Don't use noreply@yourdomain.com on emails
http://customer.io/blog/dont-use-noreply-on-emails.html
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