| Child pages (Children Display) |
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- Felix Dennis
- "I published a series of eight-page full-color, folded posters (with headlines and articles printed on the back) and charged the same cover price as magazines with ten times that number of pages. The result was dubbed a 'poster-magazine' and sold millions of copies around the world. Nobody had told me it couldn't be done because nobody had done it before."
- The pattern I see here is: He saw a way to take an existing product which normally had a short lifetime-value to its purchaser, make a slight (and inexpensive) modification to it, and thereby extend its lifetime-value to the purchaser, such that he was able to simultaneously cut other features from the product (and thus drastically reduce the cost of producing the product) while also maintaining a price-point that the purchaser had been accustomed to paying, and thus realize a large profit.
- "I published a series of eight-page full-color, folded posters (with headlines and articles printed on the back) and charged the same cover price as magazines with ten times that number of pages. The result was dubbed a 'poster-magazine' and sold millions of copies around the world. Nobody had told me it couldn't be done because nobody had done it before."
'Passive income' ideas
Thoughts
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