Content Comparison

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• http://www.azlyrics.com/
• https://www.craigslist.org

Require as little input from the user as possible to provide the user with the desired output

• Rather than requiring a user to create an account, you could just track their browser.
  • http://stackoverflow.com/questions/3940179/detecting-a-unique-anonymous-user
  • http://samy.pl/evercookie/

Using solid, strong colors to draw the user's attention

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