When linking to your website, you should include the "https://" and the "www.".
- This is based on what I saw in the waterfall view from webpagetest.org. It appears that if you just have "website.com", the browser will need to do one redirect to go from "website.com" to "www.website.com", and another to go from "www.website.com" to "https://www.website.com". In my case the page loaded maybe 2-3 times slower than it otherwise would have.

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